What is radioGAUGE?

The groundbreaking system for growing radio advertising revenue

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Why choose radioGAUGE?

10 reasons to use radioGAUGE

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What radioGAUGE measures?

The global standard for measuring radio advertising effectiveness

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About

radioGAUGE is the product of a close collaboration between the UK’s Radio Advertising Bureau (RAB), Other lines of enquiry and Dollywagon Media Sciences...

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Latest from the blog...

Free radioGAUGE pilot test for your market

Free radioGAUGE pilot test for your market

The radioGAUGE project recently announced a new initiative at the EGTA Radio Research Conference in Warsaw, Poland. We are offering…

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radioGAUGE Predict

radioGAUGE Predict

The UK’s Radio Advertising Bureau have put together a video explaining their newest development - radioGAUGE Predict. To see the video,…

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radioGAUGE at the India Radio Forum

radioGAUGE at the India Radio Forum

This year the India Radio Forum is being held on the 22nd May in Mumbai. A panel of radio experts…

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Jason Brownlee at the Canadian BBM conference

Jason Brownlee at the Canadian BBM conference

radioGAUGE’s Jason Brownlee took to the stage at the recent BBM Staying Tuned Conference in Toronto, Canada to talk about…

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radioGAUGE at RadioDays in Barcelona

radioGAUGE at RadioDays in Barcelona

This year’s RadioDays conference held on March 15th/16th in Barcelona was a great success – a record 750 delegates attended…

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Further coverage for radioGAUGE Ireland

Further coverage for radioGAUGE Ireland

IBI chairman Scott Williams and RTÉ Radio commercial director Antony Whittall have commented on radioGAUGE Ireland, which will launch in March…

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Campaign reports on the most creative radio ad tested by radioGAUGE

Campaign reports on the most creative radio ad tested by radioGAUGE

Campaign, the UK’s #1 weekly magazine for marketing professionals, reports on the most creative radio ads tested by radioGAUGE in…

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radioGAUGE works with Creative teams to make better ads

radioGAUGE works with Creative teams to make better ads

One of the objectives of radioGAUGE is to help get more effective creative work on radio, writes Mark Barber, Planning…

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